How do you sum up a company in only a few words? It’s not easy but we think Agel did it in their mission statement: One paragraph can change an industry. Our best mission statements are found in our actions. A company can engage its customers. Culture is built one idea at a time. Wellness is a lifestyle. Grassroots has nothing to do with lawn care. Independence is not solitude. Our lives will never be the same. So why did a company like Agel decide to market these terrific products through network marketing? First of all, it works. With the average person now getting exposed to over 3,000 advertising messages per day, most people are now just trying to get away from advertising. The truth is advertising is becoming less and less effective. “Word of mouth" marketing is now the most effective form of marketing. In a recent study by Euro RSCG (one of the largest advertising agencies in the world) it was found that consumers get most of their information from word of mouth (34%), and then web sites (20%). What's even more interesting are the sources that "generated excitement” about a product or service was from referrals by family or colleagues (40%). So why are we telling you all this? Because we wanted to show you that word of mouth marketing is more effective than any other form of marketing. Chances are that the last movie or restaurant that you went to was based on the recommendation of a friend, family member or colleague. Really, we are all natural marketers every time we share our enthusiasm or passion about a product or service to others. It’s that simple. We’re passionate about Agel and so we share our excitement with everyone. What’s so incredible is that Agel has a referral program that allows anyone to get paid when we share these products with others. To learn more go to www.dphall.ageluniverse.net Stay tuned for Part 5……… Best Wishes! Dave Hall Southfield Michigan dwhpsh@sbcglobal.net